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| RECENT NEWS |
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Eugene Ludwig
February 11, 2003 issue |
| ABA Community Bankers
conference
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- I want to begin by telling you how proud and enthusiastic
I am - and the whole Board of Promontory is - that we have received
the ABA's endorsement for our new service, called CDARS - Certificate
of Deposit Account Registry Service.
- The CAB staff were rigorous in their due diligence
- and I must say their work improved our product.
- As some of you have heard, CDARS is a new deposit placement
service that helps banks attract and retain large-dollar local deposits.
- Essentially, CDARS enables banks in the network to
sell each other's CDs and get back the same amount of funds that you
give out. The money never really leaves your bank.
- In addition, you set the interest rate for your customer's
portfolio of CDs according to your own local rates and conditions -
you don't have to bid up to the national brokered CD rate.
- Most importantly, the customer relationship is completely
managed through your bank - the other banks that issue CDs to your customers
never see their identifying information and don't deal with the customer
directly.
- So you get many advantages: You keep the customer relationship.
You increase your funding. You set the local interest rate for deposits
-- it's stable money.
- It's because of these advantages that we were able
to attract the Board members that we have - including two former FDIC
chairman, two former Fed governors and a former ABA president - your
friend and mine, Jim Culberson. (Earl McVicker, Al Tubbs, Bob Lowe,
and Dick White, etc.)
- I'll leave it to our Promontory team here today and
throughout the conference to tell you all the other important features
of the service. You can see them in Aisle 900 of the trade show. I'd
like to take a moment now to talk about how and why we created CDARS.
- Right now, amid the turmoil of an uncertain stock market
and weak capital markets, corporate financial scandals and the threat
of war, we've seen investors return to banks in droves. Perilous times
make investors head for cover.
- For this reason, right now, deposits seem plentiful.
- Unfortunately, it won't last forever. The bright picture
has clouds in it.
- As you all know well, the portion of the customer's
wallet that finds its way into community banks is still shrinking.
- That's the long term trend. Depository institutions
hold less than 25 percent of funds today. That's down from 50 percent
in the mid-70s. It's been a steady downward slope ever since.
- Banks are becoming increasingly dependent on more volatile
sources of funding. For example, brokered deposits in commercial banks
with fewer than $1 billion in assets rose by almost five
fold between 1992 and 2002. And FHLB advances have skyrocketed.
- To be clear, the availability of these options is good
for banking. The more sources of liquidity the better. But to the extent
these alternative funding sources are more expensive, they reduce your
net interest margins.
- And, of course, net interest income is all-important
for community banks - it currently accounts for around 74% of operating
revenue at commercial banks with between $100 million and $1 billion
in assets.
- What's more, community bank's share of banking assets
has also been declining. Small banks are losing out to big banks, and
all banks are losing out to mutual funds and other types of financial
services providers.
- I am convinced that -- right now, community
banks have the best opportunity in more than a decade to reverse this
long-term trend of shrinking deposits - and to do something to increase
market share.
- Scary times like these can bring money back
into banks. But you need new tools to help you keep it there - so that
it will remain when you really need it down the road.
- Otherwise, when the economy picks up, the deposits
will return to the capital markets, leaving your bank less able to grow
efficiently.
- In addition -- competing firms have aimed their lance
at the heart of the banking business.
- What is even scarier is that many of these
competitors for customer funds are succeeding at offering YOUR unique
banking services, as if they were their own - they are advertising full
FDIC insurance coverage. Indeed, the really big boys are offering y
- Large brokerage firms tell customers, "Call us
to place $600,000 in fully FDIC insured deposits."
- Here is something I quote from one of their Web sites:
"We take seriously the trust you place in us. In fact, insurance
provided by the Federal Deposit Insurance Corporation is one of the
most important new benefits you receive with the XYZ Program. Cash in
your XYZ Program accounts will be FDIC-insured up to a total of $100,000
per depositor, at each of the participating banks."
- The last thing you want is for big New York
brokerage firms to become your customer's gateway to the banking system.
- That's where we started in our thinking at Promontory
Interfinancial Network. That was our premise: There's no benefit for
community banks in having a brokerage firm become the customer's gateway
to the banking system.
- What could we do - what kind of company could we create
that would assist community banks in responding to this competition.
We have come up with the first of --what we know will be -- many ideas
to benefit community banks.
- I can tell you that since we officially launched three
weeks ago, we've received commitments from more than 170 banks - and
that was before we came to this wonderful conference.
- We're in business to make funding less expensive for
banks and to make community banks more attractive to large-dollar customers.
- This is absolutely the right time to work on increasing
marketshare - and one way to do that is by taking advantage of a service
such as CDARS that provides benefits to both you and your customers.
- Community banks are taking in deposits at a higher
than normal volume. This is a good thing. There is no such thing as
"too many cheap deposits." You must do everything possible
to hold onto them. Your ability to attract these funds is THE principal
advantage of having a bank charter to begin with.
- So seize the moment! Plan Ahead! Give your customers
new reasons to stay with your bank. Get a jump on Wall Street. Offer
your customers new products and anticipate their needs before the larger
capital market players do. You have an opportunity now
to prosper in ways that have not been possible for decades.
Thank you.
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